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Marking the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration is underway. The Pokémon Company and London's Natural History Museum are opening a pop-up shop featuring special merchandise. Fans will find products like stationery, plushes, and artwork all inspired by the museum's aesthetic. For collectors, though, will be a limited-edition Pikachu card, offered as a free bonus for the pop-up. This shop is scheduled from on-site at the museum and its web counterpart between late January and mid-April.

Pokécology That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume packed with beautiful artwork that show creatures in their natural habitats. The concept like what a Pokémon Professor could produce after adventurers provide field notes, alternatively what Charles Darwin might have created had the famous islands were populated by Pidgeys rather than finches. Part of the charm lies in the book's serious treatment, treating Pokémon as a legitimate subject for inquiry. Author Yoshinari Yonehara and artist Chihiro Kinoshita each possess PhDs in animal behavior and ecology.

Why This Promo Card Stand Out

It is common to issue to release promos celebrating major tournaments and brand collaborations. A lot such collector items often feature the famous mouse Pokémon that acts as the franchise mascot. The factor setting this new promotion apart however, is the unusually large size. Although exact measurements have not been immediately shared, availability is guaranteed to be strictly limited, with customers limited to only a single card with each transaction.

Curbing Speculator Interest

Per a company statement, some of the merchandise will also be sold outside the museum walls. However, broader availability will only be select retailers within the UK. Importantly, fans will not be able to purchase the card through the online Pokémon Center. Although reseller interest is a given, the setup suggests they're going to have trouble stockpiling large numbers on this occasion. If you're feeling left out, there is an alternative like fossil-themed display coming to Chicago in the coming months.

"All profits from purchases made in the Museum shop and its web shop, including these items, go toward the Natural History Museum’s non-profit work. That encompasses the efforts of hundreds of researchers dedicated to scientific inquiry to discover solutions to the global ecological crisis," it notes.